| WHAT DOES HEARTLAND FINANCIAL USA, INC. DO WITH YOUR PERSONAL INFORMATION? | |
|---|---|
| Why? |
Financial companies choose how they share your personal information. Federal law gives consumers the right to limit some but not all sharing. Federal law also requires us to tell you how we collect, share, and protect your personal information. Please read this notice carefully to understand what we do. |
| What? |
The types of personal information we collect and share depend on the product or service you have with us. This information can include:
When you are no longer our customer, we continue to share your information as described in this notice. |
| How? |
All financial companies need to share customers’ personal information to run their everyday business. In the section below, we list the reasons financial companies can share their customers’ personal information; the reasons HTLF chooses to share; and whether you can limit this sharing. |
| Reasons we can share your personal information | Does Heartland Financial USA, Inc. share? | Can you limit this sharing? |
|---|---|---|
|
For our everyday business purposes -
Such as to process your transactions, maintain your account(s), respond to court orders and legal investigations, or report to credit bureaus
|
Yes | No |
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For our marketing purposes -
To offer our products and services to you
|
Yes | Yes |
| For joint marketing with other financial companies | Yes | No |
|
For our affiliates' everyday business purposes -
information about your transactions and experiences
|
Yes | No |
|
For our affiliates' everyday business purposes -
Information about your creditworthiness
|
Yes | Yes |
| For our affiliates to market to you | Yes | Yes |
| For non-affiliates to market to you | No | We don't share |
| To limit our sharing |
If you want to limit sharing, please call your institution at the toll-free number listed below.
Please Note: If you are a new customer, we can begin sharing your information 30 days from the date we sent this notice. When you are no longer our customer, we continue to share your information as described in this notice. However, you can contact us at any time to limit our sharing. |
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|---|---|---|---|
| Questions |
If you have any questions, please call your institution at the toll-free number listed below:
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| Who we are | |
|---|---|
| Who is providing this notice? |
Heartland Financial USA, Inc.;Heartland Financial USA, Inc. Insurance Services; HTLF Bank (and its divisions Arizona Bank & Trust, Bank of Blue Valley, Citywide Banks, First Bank & Trust, Illinois Bank & Trust, Minnesota Bank & Trust, Premier Valley Bank, PrimeWest Mortgage, and Wisconsin Bank & Trust); Dubuque Bank and Trust Company, New Mexico Bank & Trust, Rocky Mountain Bank (collectively referred to herein as “HTLF”). |
| What we do | |
|---|---|
| How does Heartland Financial USA, Inc. protect my personal information? |
To protect your personal information from unauthorized access and use, we use security measures that comply with federal law. These measures include computer safeguards and secured files and buildings. |
| How does Heartland Financial USA, Inc. collect my personal information? |
We collect your personal information when you:
We also collect your personal information from others, such as credit bureaus, affiliates, or other companies. |
| Why can't I limit all sharing? |
Federal law gives you the right to limit only:
State laws and individual companies may give you additional rights to limit sharing. See below for more on your rights under state law. |
| What happens when I limit sharing for an account I hold jointly with someone else? |
Your choices will apply to everyone on your account. |
| Definitions | |
|---|---|
| Affiliates |
Companies related by common ownership or control. They can be financial and non-financial companies.
|
| Non-Affiliates |
Companies not related by common ownership or control. They can be financial and non-financial companies.
|
| Joint Marketing |
A formal agreement between nonaffiliated financial companies that together market financial products or services to you.
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| Other Important Information | |
|---|---|
State Laws:Nevada Residents:We are providing you this notice pursuant to state law. You may be placed on our internal Do Not Call List by calling the phone number listed under the To Limit Our Sharing section. California Residents:Under California law, we will not share information we collect about you with companies outside of Heartland Financial USA, Inc. and its affiliates, unless the law allows. For example, we may share information with your consent, to service your accounts, or to provide rewards or benefits you are entitled to. We will limit sharing among our companies to the extent required by California Law. |
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